Designing a Visual Identity For Fine Event Planning



Brand Identity Design
Web Design & Prototyping
Wordpress Web Development
Print Design


Design and develop an identity and website for a full service fine wedding, event design and planning studio that builds on its European styling in order to differentiate it from other event planners in the market



Going Full 180°

It’s funny how a 180-degree career switch can pave the way for a dream realized. That’s how it all transpired for Dani Blasena, owner and creative director of HauteFêtes. Dani got her professional start in the fast-paced environment of technology branding and communications. But, after designing her own dream wedding, she made the decision to step out of the executive track into a more fulfilling creative role.

Turning her passion for entertaining and design, which is deeply rooted in her European upbringing, the visual arts and global travels, she launched her own fine event design and planning business, HauteFêtes.



A Brand That’s Both Timeless And Fresh

As a newcomer to an already saturated event planning market, HauteFêtes wanted an identity that reinforced and differentiated its services — a simple yet elegant look and feel with a European sensibility, as well as a website that would beautifully showcase the sophistication and fine quality of their events.

Identity Design

A Journey Of Fine Details

Concepting began by drawing influence from the values and building blocks in which HauteFêtes was founded.

Unique to and inspired by the client

Signature European sensibility

Effortlessly sophisticated celebrations


Deriving from the customs of ancient Greece, the olive branch is considered the strongest symbol in Western European culture


Representing sophistication using different script styles


Earthy and organic, the choice of green in combination with a soft peachy-taupe was both sophisticated but approachable. By keeping the color palette simple, we also reinforced the unfussy and elegant identity of the company

Web Design & Development

A Website Showcasing Celebrations

Our guiding principle with the web was to create something that would showcase the beautiful celebrations organized by HauteFêtes across any device. The site required a design that would support high end fine art photography to demonstrate the numerous design and planning elements that go into each HauteFêtes celebration.

Content Management System

Running on the easy to manage, search engine friendly WordPress CMS

Optimized for Professional Photography

Simple gallery creation with built-in slideshows, Auto-sizes for any device, Retina display support, and Image theft protection




Taking Over North County San Diego

HauteFêtes is now equipped with a timeless & fresh brand identity along with a fast and immersive portfolio website, built on an easy to manage CMS. The new, future-proof site acts as hub for their expanding portfolio and growing offerings.

Visit Website

I’m delighted with the result! The attention to detail by the team over at AllenDjal captures the essence of HauteFêtes in stunning fashion. Fantastic work!

I continue to contract and work with AllenDjal on a number of projects, and would recommend them for any organization looking for a creative partner that can contribute to and help grow a business.

— Dani Blasena, Owner and Creative Director, HauteFêtes

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