Creative Direction & Strategy
Develop a creative marketing campaign to support internal communications and HR efforts around identity and company brand to kickstart the National Sales Conference
Data Storage For High
Providing the backbone for 2/3 of the Top100® fastest supercomputers in the world has been standard for DDN Storage for years. Considering their first customer back in 1998 was NASA, this organization was destined for success in its niche market of High Performance Computing Storage.
With offices across 15 countries, DDN is well known as the leader in End-to-End HPC Storage Solutions and as the fastest storage system on the market, delivering storage some of the fastest supercomputers on the planet.
DDN’s annual sales conference is the most anticipated event of the year for the global team, and a critical component in maintaining solid relationships throughout the company. With a remote employee team, spread across the globe in many offices and sites, the National Sales Conference is the one time in the year when nearly the entire company is in the same room.
An all-new product roadmap coupled with a major company rebrand drove DDN management to consider internal messaging to ensure the team felt highly motivated to collaborate, solve problems and exceed goals and expectations for the year. Management agreed they wanted employees to feel that working with DDN they had limitless potential. The notion of “Limitless” became a company mantra, and an apt message to convey to all employees through a creative theme, branding, décor/design and consistent messaging in efforts to create a unique experience.
Discovery & Strategy
What Does It Mean To Be Limitless?
We started by asking the DDN team and its customers a simple question so as to develop a believable message and appropriately target it. Our aim was to create an identity that would speak to this, followed by a series of materials to support the message.
Achieving a competitive advantage by unlocking the secrets of limitless quantities of data by leveraging technology in the smartest, most efficient way.
The continuous development of innovative technology that delivers on our promise of solutions to address the world’s largest data and cloud storage challenges.
Conference Name Badges
Custom Presentation Template
The conference experience was met with near universal acclaim from the team, customers and partners. Though it is difficult to prove its full impact on the year, we received full support from the DDN leadership team, claiming it was “the best we’ve ever seen the team feel going into the year”. While ‘limitless’ is what drives DDN to the innovations that enable their customers to deliver actionable results, the feel of boundless success starts from within.
The best we’ve ever seen the team
feel going into the year.
– Alex Bouzari, CEO and Co-Founder, DDN Storage